Written By: Naomi Ogaldez
Photo By: Yesica Lopez
Video By: Joanna Jacobo and Julia Cooke
Last Wednesday, CSUN Latino Journalist hosted a successful Social Media Panel in which they invited Social media and community editor from KPCC Kim Bui, USC Web Professor Robert Hernandez, NBC-LA Tech/Social Reporter Mekahlo Medina, and Stephen Chavez from Chavez Marketing and Communications. They discussed the advantages of having social media outlets, how to build a unique brand and about the impact of creating conversations with your audience.
During the event, many students tweeted tips under hashtags
(#LatinoJournalists, #latism, and #socialmedia) that the panelists were saying. For those that were unable to attend the event, they used twitter to ask questions for the panelists and take part in the conversation.
Some tips given at the event were:
Robert Hernandez: Quality vs Quantity: You have to be 1st AND right. It is more important to be right then to be 1st and be wrong. Your reputation is valuable. You need to be credible for what you say.
Stephen Chavez: 30%-talk about yourself – 70% talk about things that relate to you and that may interest your audience. If you are talking only about yourself, you will bore your audience.
Kim Bui: In order to land a job in social media, you must not have typos and keep your accounts updated.
The event concluded with networking and more advice being given to the students.
We would like to thank everyone that attended and sponsored our social media panel on Wednesday! We would also like to thank the panelists that participated and helped make this event possible. We really appreciate your time and your words of insight of social media that was spoken into our lives.